Creativity

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  • TikTok For Business | TikTok Mega Sales | Website
    • 4/8/23

    TikTok For Business | TikTok Mega Sales | Website

    TikTok commissioned a 6-months campaign to enable businesses, marketers and advertisers to achieve their sales goals on its platform.

    I led a team of multidisciplinary creatives from conceptualisation to delivery – creating high end content assets used across key visuals, websites, slides, brand templates, social media assets and more.

    VISIT THE WEBSITE HERE.

  • TikTok For Business | TikTok Shoppertainment | Website
    • 4/8/23

    TikTok For Business | TikTok Shoppertainment | Website

    DOWNLOAD THE REPORT HERE.

    TikTok For Business commissioned a website build for a TikTok-BCG study as Shoppertainment is the next USD 1 trillion opportunity for Asia Pacific. I led a team overseeing concept and design.

  • Lazada | 8.8 Mega Sale | Commercial
    • 4/6/23

    Lazada | 8.8 Mega Sale | Commercial

    With the celebration of Singapore’s National Day in mind , Lazada featured Singaporean photographer-influencer Yik Keat on its 8.8 Mega Sale campaign.

    I worked with my team to direct this commercial with social media cut downs, while a photography unit worked with the talent for a shoot taking place on-location. Together, we delivered a campaign that ran across mass media from TV, digital and OOH.

  • Lazada | LazLive+ | Commercial
    • 4/6/23

    Lazada | LazLive+ | Commercial

    Lazada launched LazLive+ as part of the e-commerce giant’s strategy to blend entertainment and shopping for its consumers.

    I oversaw this campaign that merged film and photography and created high-end content assets for multi-channel use across cinema, social and OOH.

    I co-directed 5 KOLs to deliver this key commercial, together with 5 cut downs that were fit for format across multiple digital media.

  • Public Service Division | Engineer What's Next | 60s Ad 1
    • 10/19/21

    Public Service Division | Engineer What's Next | 60s Ad 1

    Working with the Prime Minister’s Office of Singapore, Engineer What’s Next was launched as a 2-year nationwide campaign to recruit engineers for public agencies.

    I conceived, written and directed the short films shot over 3 weeks, featuring 14 agencies, and 17 locations – with repurposed ads playing across social, cinema, DOOH. Visuals from the films were adapted and ran on Print, OOH and Digital media.

    Connect & DM me here to watch the rest of the campaign or discuss ideas for your next marketing campaign.

  • National Library Board | Odyssey | Commercial
    • 10/19/21

    National Library Board | Odyssey | Commercial

    The National Library Board commissioned a multi-year campaign to promote the National Library and National Archives of Singapore.

    I conceived, wrote and directed the short film Odyssey as the anchor campaign asset that was adapted for commercial and social media cut downs for TV, digital and OOH media. Watch the short film HERE.

    It portrayed librarians, researchers and archivists as key custodians and resource providers who operated in an abstract and surreal environment outside time. Read more about the art direction HERE.

    Connect with me to discuss content strategy for your campaigns.

  • Disney+ | New Adventures Await | Commercial
    • 10/29/21

    Disney+ | New Adventures Await | Commercial

    <SEE THE CAMPAIGN HERE>

    LUCA was launched on Disney+ during the school holidays when mainstream travelling was restricted. A travel-themed campaign was conceptualised to promote the film's premiere, as well as a library of Disney and Pixar titles.

    I directed the 30s promo screened islandwide on social and DOOH; supervised the design of OOH and marketing collaterals; and (click here to see bonus) social content to support Disney+ in their cross-platform and IP promotion.

    Connect with me to discuss your marketing campaign.

  • Goldlion | Be Yourself | Commercial
    • 11/17/21

    Goldlion | Be Yourself | Commercial

    Be Yourself kickstarted a brand refresh for GOLDLION – a heritage retail brand that wanted to capture a younger customer demographic.

    Ads were crafted to introduce a new product line, in conjunction with the launch of its flagship store in Singapore.

    I wrote and directed two commercials that ran across Social, DOOH and In-Store media – exceeding VTR averages on Social and registering a 250% increase on brand impressions during the campaign. Click here to watch the 2nd ad.

    Connect & DM me here to discuss ideas for your brand campaign.