Be Yourself kickstarted a brand refresh for GOLDLION – a heritage retail brand that wanted to capture a younger customer demographic.

Ads were crafted to introduce a new product line, in conjunction with the launch of its flagship store in Singapore.

I wrote and directed two commercials that ran across Social, DOOH and In-Store media – exceeding VTR averages on Social and registering a 250% increase on brand impressions during the campaign. Click here to watch the 2nd ad.

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