Be Yourself kickstarted a brand refresh for GOLDLION – a heritage retail brand that wanted to capture a younger customer demographic.

Ads were crafted to introduce a new product line, in conjunction with the launch of its flagship store in Singapore.

I wrote and directed two commercials that ran across Social, DOOH and In-Store media – exceeding VTR averages on Social and registering a 250% increase on brand impressions during the campaign. Click here to watch the 2nd ad.

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Future Cities was produced as part of a global campaign to promote the Julius Baer Special Report. Read more about the Special Report here.

I conceptualised, wrote and directed the infographic that was played at APAC conferences in Singapore and Hong Kong, and China.

Connect & DM me here to explore content that benefit from animation treatments.

Working with the Prime Minister’s Office of Singapore, Engineer What’s Next was launched as a 2-year nationwide campaign to recruit engineers for public agencies.

I conceived, written and directed the short films shot over 3 weeks, featuring 14 agencies, and 17 locations – with repurposed ads playing across social, cinema, DOOH. Visuals from the films were adapted and ran on Print, OOH and Digital media.

Connect & DM me here to watch the rest of the campaign or discuss ideas for your next marketing campaign.

Emerson is a globally diversified technology and engineering leader. This project was commissioned to launch a new model from their iconic scroll compressors series.

I conceived, wrote and directed this product video which was produced in the midst of a global pandemic. Working with marketers, product managers and engineers based in Hong Kong, Philippines, South America, China and Dubai.

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NTUC Enterprise wanted to capture the history of its NTUC social enterprises from the time of the NTUC Modernisation Seminar in 1969. Each social enterprise was set up to meet a specific and important need in our society.

I conceived, written and directed this video that was first played at NTUC Enterprise’s 3rd AGM, and later used as a SG50 marketing collateral.

Connect & DM me here to discuss ideas for your next project.