Pan Pacific Hotels Group's flagship, Pan Pacific Singapore, embodies the true essence of graceful luxury.
I wrote and directed this film for the 5-star hotel located in the heart of Marina Bay.
In collaboration with Walt Disney Imagineering, I had the privilege of conceptualizing, writing, and directing this groundbreaking project.
Spanning 18 months, I led the production in-person and remotely, between Hong Kong and London, overseeing every stage of bringing to life the world's first and largest "Frozen" themed land.
This video unveils the ambitious journey from initial sketches to the magical unveiling, highlighting the spirit and dedication behind this enchanting expansion.
Walt Disney Imagineering initiated this project to showcase the expansion of Hong Kong Disneyland's Castle and introduce the new "Momentous" nighttime spectacular, enhancing the park's allure.
As the writer and director, I spearheaded this marketing video over 30 months, navigating the project on-site and remotely, adapting to the unforeseen challenges presented by COVID-19. This endeavor involved a comprehensive journey, beginning with conducting interviews and documenting the construction process in Guangzhou, China, and culminating with the final interviews, installation, and pre-show rehearsals at Hong Kong Disneyland.
This project not only highlights the innovative expansion and the enchanting "Momentous" show but also underscores our team's resilience and adaptability in bringing this vision to life amidst global challenges.
TikTok commissioned a 6-months campaign to enable businesses, marketers and advertisers to achieve their sales goals on its platform.
I led a team of multidisciplinary creatives from conceptualisation to delivery – creating high end content assets used across key visuals, websites, slides, brand templates, social media assets and more.
TikTok For Business commissioned a website build for a TikTok-BCG study as Shoppertainment is the next USD 1 trillion opportunity for Asia Pacific. I led a team overseeing concept and design.
London Calling was conceptualised as a ‘teaser of the senses’ to celebrate the upcoming launch of Pan Pacific London.
Working under a tight timeline and a tighter budget, I conceived, wrote and produced this video using stock and client assets. The visuals and audio were treated abstractly and exaggeratedly to anticipate upcoming guest experiences.
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Future Cities was produced as part of a global campaign to promote the Julius Baer Special Report. Read more about the Special Report here.
I conceptualised, wrote and directed the infographic that was played at APAC conferences in Singapore and Hong Kong, and China.
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Happy Holidays was Resort World Genting’s inaugural festive film for the year-end holiday season. This was a milestone for one of the leading leisure and hospitality corporations in the world.
I conceived, wrote & co-directed the film which received 3M views in 14 days. The statistics outperformed festive films of competing Malaysian brands by 3X by impressions and VTR in the same year.
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To promote the Halloween offerings of Hong Kong Disneyland, a Halloween Sizzle was produced to be used as marketing collateral.
The original concept (as seen above) was developed as a choreographed dance item that followed young adults exploring the theme park and its offerings.
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Emerson is a globally diversified technology and engineering leader. This project was commissioned to launch a new model from their iconic scroll compressors series.
I conceived, wrote and directed this product video which was produced in the midst of a global pandemic. Working with marketers, product managers and engineers based in Hong Kong, Philippines, South America, China and Dubai.
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Sports Toto, a major Malaysian gaming operator, wanted to connect with younger (legal) audiences for its peak business season – the Lunar New Year. The brief was summed up in 3 words: we want funny.
I conceptualised, pitched, and wrote Lucky anchoring on the premise of a gamer’s most craved emotional condition – the pursuit of happiness derived from feeling lucky.
The production was handed off and remotely executed from Singapore while I sought my happiness and got married!
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LUCA was launched on Disney+ during the school holidays when mainstream travelling was restricted. A travel-themed campaign was conceptualised to promote the film's premiere, as well as a library of Disney and Pixar titles.
I directed the 30s promo screened islandwide on social and DOOH; supervised the design of OOH and marketing collaterals; and (click here to see bonus) social content to support Disney+ in their cross-platform and IP promotion.
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