Creativity

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    • 7/31/24

    Pan Pacific Singapore | Graceful Luxury | Property Film

    Pan Pacific Hotels Group's flagship, Pan Pacific Singapore, embodies the true essence of graceful luxury.

    I wrote and directed this film for the 5-star hotel located in the heart of Marina Bay.

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    • 2/8/24

    Walt Disney Imagineering | World of Frozen | Marketing Video

    In collaboration with Walt Disney Imagineering, I had the privilege of conceptualizing, writing, and directing this groundbreaking project.

    Spanning 18 months, I led the production in-person and remotely, between Hong Kong and London, overseeing every stage of bringing to life the world's first and largest "Frozen" themed land.

    This video unveils the ambitious journey from initial sketches to the magical unveiling, highlighting the spirit and dedication behind this enchanting expansion.

  • Walt Disney Imagineering | Momentous at Hong Kong Disneyland | Marketing Video
    • 2/8/24

    Walt Disney Imagineering | Momentous at Hong Kong Disneyland | Marketing Video

    Walt Disney Imagineering initiated this project to showcase the expansion of Hong Kong Disneyland's Castle and introduce the new "Momentous" nighttime spectacular, enhancing the park's allure.

    As the writer and director, I spearheaded this marketing video over 30 months, navigating the project on-site and remotely, adapting to the unforeseen challenges presented by COVID-19. This endeavor involved a comprehensive journey, beginning with conducting interviews and documenting the construction process in Guangzhou, China, and culminating with the final interviews, installation, and pre-show rehearsals at Hong Kong Disneyland.

    This project not only highlights the innovative expansion and the enchanting "Momentous" show but also underscores our team's resilience and adaptability in bringing this vision to life amidst global challenges.

  • TikTok For Business | TikTok Mega Sales | Website
    • 4/8/23

    TikTok For Business | TikTok Mega Sales | Website

    TikTok commissioned a 6-months campaign to enable businesses, marketers and advertisers to achieve their sales goals on its platform.

    I led a team of multidisciplinary creatives from conceptualisation to delivery – creating high end content assets used across key visuals, websites, slides, brand templates, social media assets and more.

    VISIT THE WEBSITE HERE.

  • TikTok For Business | TikTok Shoppertainment | Website
    • 4/8/23

    TikTok For Business | TikTok Shoppertainment | Website

    DOWNLOAD THE REPORT HERE.

    TikTok For Business commissioned a website build for a TikTok-BCG study as Shoppertainment is the next USD 1 trillion opportunity for Asia Pacific. I led a team overseeing concept and design.

  • Pan Pacific London | London Calling | Launch Teaser
    • 11/17/21

    Pan Pacific London | London Calling | Launch Teaser

    London Calling was conceptualised as a ‘teaser of the senses’ to celebrate the upcoming launch of Pan Pacific London.

    Working under a tight timeline and a tighter budget, I conceived, wrote and produced this video using stock and client assets. The visuals and audio were treated abstractly and exaggeratedly to anticipate upcoming guest experiences.

    Connect & DM me here to discuss ideas for your marketing campaign.

  • Julius Baer | Future Cities | Campaign Film
    • 11/17/21

    Julius Baer | Future Cities | Campaign Film

    Future Cities was produced as part of a global campaign to promote the Julius Baer Special Report. Read more about the Special Report here.

    I conceptualised, wrote and directed the infographic that was played at APAC conferences in Singapore and Hong Kong, and China.

    Connect & DM me here to explore content that benefit from animation treatments.

  • Resorts World Genting | Happy Holidays | Festive Film
    • 10/19/21

    Resorts World Genting | Happy Holidays | Festive Film

    Happy Holidays was Resort World Genting’s inaugural festive film for the year-end holiday season. This was a milestone for one of the leading leisure and hospitality corporations in the world.

    I conceived, wrote & co-directed the film which received 3M views in 14 days. The statistics outperformed festive films of competing Malaysian brands by 3X by impressions and VTR in the same year.

    Connect & DM me here to discuss ideas for your marketing campaigns.

  • Hong Kong Disneyland | Halloween Sizzle (Director's Cut) | Marketing Video
    • 11/17/21

    Hong Kong Disneyland | Halloween Sizzle (Director's Cut) | Marketing Video

    To promote the Halloween offerings of Hong Kong Disneyland, a Halloween Sizzle was produced to be used as marketing collateral.

    The original concept (as seen above) was developed as a choreographed dance item that followed young adults exploring the theme park and its offerings.

    Connect and DM me here to discuss ideas to make your sizzle stand out.

  • Emerson APAC | Copeland Variable Scroll (Eng) | Product Video
    • 11/17/21

    Emerson APAC | Copeland Variable Scroll (Eng) | Product Video

    Emerson is a globally diversified technology and engineering leader. This project was commissioned to launch a new model from their iconic scroll compressors series.

    I conceived, wrote and directed this product video which was produced in the midst of a global pandemic. Working with marketers, product managers and engineers based in Hong Kong, Philippines, South America, China and Dubai.

    Connect & DM me here to discuss ideas for B2B marketing.

  • Sports Toto | Lucky 连连,好运多多 | Web Film
    • 10/19/21

    Sports Toto | Lucky 连连,好运多多 | Web Film

    Sports Toto, a major Malaysian gaming operator, wanted to connect with younger (legal) audiences for its peak business season – the Lunar New Year. The brief was summed up in 3 words: we want funny.

    I conceptualised, pitched, and wrote Lucky anchoring on the premise of a gamer’s most craved emotional condition – the pursuit of happiness derived from feeling lucky.

    The production was handed off and remotely executed from Singapore while I sought my happiness and got married!

    Connect & DM me here to discuss your marketing ideas.

  • Disney+ | New Adventures Await | Commercial
    • 10/29/21

    Disney+ | New Adventures Await | Commercial

    <SEE THE CAMPAIGN HERE>

    LUCA was launched on Disney+ during the school holidays when mainstream travelling was restricted. A travel-themed campaign was conceptualised to promote the film's premiere, as well as a library of Disney and Pixar titles.

    I directed the 30s promo screened islandwide on social and DOOH; supervised the design of OOH and marketing collaterals; and (click here to see bonus) social content to support Disney+ in their cross-platform and IP promotion.

    Connect with me to discuss your marketing campaign.