With the launch of its new building, Samwoh wanted to tell a new story about the company’s vision for the future. The challenge was in bringing to life futuristic elements in its operations, as well as physical structures that weren’t completed yet at the time of filming.
I was commissioned to conceptualise, write and direct this brand film that was played to government officials and foreign delegates.
To promote the Halloween offerings of Hong Kong Disneyland, a Halloween Sizzle was produced to be used as marketing collateral.
The original concept (as seen above) was developed as a choreographed dance item that followed young adults exploring the theme park and its offerings.
Connect and DM me here to discuss ideas to make your sizzle stand out.
The National Library Board commissioned a multi-year campaign to promote the National Library and National Archives of Singapore.
I conceived, wrote and directed the short film Odyssey as the anchor campaign asset that was adapted for commercial and social media cut downs for TV, digital and OOH media. Watch the short film HERE.
It portrayed librarians, researchers and archivists as key custodians and resource providers who operated in an abstract and surreal environment outside time. Read more about the art direction HERE.
Connect with me to discuss content strategy for your campaigns.
Changi Airport Group (CAG) has established Changi Airport as the world's most awarded airport for over 3 decades. Facing the increased risk of bomb threats, this video was urgently commissioned by CAG as a training and awareness kit to engage over 1,800 staff across the organisation.
I conceptualised, wrote and directed the video, filming in the airport with wreckage and debris props at the wee hours of the night. The result was an assortment of Live-Action footage, Computer-Generated Imagery and Visual Effects, that blew the client away and initiated successive invitations to bid for future projects.
Sometimes, Corporate can still mean fun. Connect & DM me here to discuss ideas for your next project.
Happy Holidays was Resort World Genting’s inaugural festive film for the year-end holiday season. This was a milestone for one of the leading leisure and hospitality corporations in the world.
I conceived, wrote & co-directed the film which received 3M views in 14 days. The statistics outperformed festive films of competing Malaysian brands by 3X by impressions and VTR in the same year.
Connect & DM me here to discuss ideas for your marketing campaigns.
Working with the Prime Minister’s Office of Singapore, Engineer What’s Next was launched as a 2-year nationwide campaign to recruit engineers for public agencies.
I conceived, written and directed the short films shot over 3 weeks, featuring 14 agencies, and 17 locations – with repurposed ads playing across social, cinema, DOOH. Visuals from the films were adapted and ran on Print, OOH and Digital media.
Connect & DM me here to watch the rest of the campaign or discuss ideas for your next marketing campaign.
Imagination won the brand film commission to mark Carrier Transicold’s 50 years of transport refrigeration innovation. My concept tapped on the shared experience – the inner child – of audiences worldwide to present the company's B2B story.
The COVID-19 pandemic heavily disrupted production just as I completed writing duties. As a result, I directed the shoot in multiple locations across months.
The film was well received and re-purposed for further conference launches across APAC. Connect & DM me here to discuss ideas for your brand film.