In collaboration with Walt Disney Imagineering, I had the privilege of conceptualizing, writing, and directing this groundbreaking project.

Spanning 18 months, I led the production in-person and remotely, between Hong Kong and London, overseeing every stage of bringing to life the world's first and largest "Frozen" themed land.

This video unveils the ambitious journey from initial sketches to the magical unveiling, highlighting the spirit and dedication behind this enchanting expansion.

Walt Disney Imagineering initiated this project to showcase the expansion of Hong Kong Disneyland's Castle and introduce the new "Momentous" nighttime spectacular, enhancing the park's allure.

As the writer and director, I spearheaded this marketing video over 30 months, navigating the project on-site and remotely, adapting to the unforeseen challenges presented by COVID-19. This endeavor involved a comprehensive journey, beginning with conducting interviews and documenting the construction process in Guangzhou, China, and culminating with the final interviews, installation, and pre-show rehearsals at Hong Kong Disneyland.

This project not only highlights the innovative expansion and the enchanting "Momentous" show but also underscores our team's resilience and adaptability in bringing this vision to life amidst global challenges.

<SEE THE CAMPAIGN HERE>

LUCA was launched on Disney+ during the school holidays when mainstream travelling was restricted. A travel-themed campaign was conceptualised to promote the film's premiere, as well as a library of Disney and Pixar titles.

I directed the 30s promo screened islandwide on social and DOOH; supervised the design of OOH and marketing collaterals; and (click here to see bonus) social content to support Disney+ in their cross-platform and IP promotion.

Connect with me to discuss your marketing campaign.

To promote the Halloween offerings of Hong Kong Disneyland, a Halloween Sizzle was produced to be used as marketing collateral.

The original concept (as seen above) was developed as a choreographed dance item that followed young adults exploring the theme park and its offerings.

Connect and DM me here to discuss ideas to make your sizzle stand out.

TikTok commissioned a 6-months campaign to enable businesses, marketers and advertisers to achieve their sales goals on its platform.

I led a team of multidisciplinary creatives from conceptualisation to delivery – creating high end content assets used across key visuals, websites, slides, brand templates, social media assets and more.

VISIT THE WEBSITE HERE.

DOWNLOAD THE REPORT HERE.

TikTok For Business commissioned a website build for a TikTok-BCG study as Shoppertainment is the next USD 1 trillion opportunity for Asia Pacific. I led a team overseeing concept and design.

English version HERE.

With the launch of its new building, Samwoh wanted to tell a new story about the company’s vision for the future. The challenge was in bringing to life futuristic elements in its operations, as well as physical structures that weren’t completed yet at the time of filming.

I was commissioned to conceptualise, write and direct this brand film that was played to government officials and foreign delegates.

With the celebration of Singapore’s National Day in mind , Lazada featured Singaporean photographer-influencer Yik Keat on its 8.8 Mega Sale campaign.

I worked with my team to direct this commercial with social media cut downs, while a photography unit worked with the talent for a shoot taking place on-location. Together, we delivered a campaign that ran across mass media from TV, digital and OOH.

Lazada launched LazLive+ as part of the e-commerce giant’s strategy to blend entertainment and shopping for its consumers.

I oversaw this campaign that merged film and photography and created high-end content assets for multi-channel use across cinema, social and OOH.

I co-directed 5 KOLs to deliver this key commercial, together with 5 cut downs that were fit for format across multiple digital media.

My SG Village (Dear Daughter) was commissioned by Ministry of Health Singapore to celebrate the Year of Celebrating SG Families.

The film emphasised the ‘kampung’ spirit – depicting Singaporeans, the community and state, coming together to support mothers and young children from the 1980s to present day.

I directed this commercial and adapted a 90-second storyboard for 60-seconds media. The campaign spanned across 3 months, playing islandwide across cinemas, TV and digital.

Sports Toto, a major Malaysian gaming operator, wanted to connect with younger (legal) audiences for its peak business season – the Lunar New Year. The brief was summed up in 3 words: we want funny.

I conceptualised, pitched, and wrote Lucky anchoring on the premise of a gamer’s most craved emotional condition – the pursuit of happiness derived from feeling lucky.

The production was handed off and remotely executed from Singapore while I sought my happiness and got married!

Connect & DM me here to discuss your marketing ideas.

Imagination won the brand film commission to mark Carrier Transicold’s 50 years of transport refrigeration innovation. My concept tapped on the shared experience – the inner child – of audiences worldwide to present the company's B2B story.

The COVID-19 pandemic heavily disrupted production just as I completed writing duties. As a result, I directed the shoot in multiple locations across months.

The film was well received and re-purposed for further conference launches across APAC. Connect & DM me here to discuss ideas for your brand film.

The National Library Board commissioned a multi-year campaign to promote the National Library and National Archives of Singapore.

I conceived, wrote and directed the short film Odyssey as the anchor campaign asset that was adapted for commercial and social media cut downs for TV, digital and OOH media. Watch the short film HERE.

It portrayed librarians, researchers and archivists as key custodians and resource providers who operated in an abstract and surreal environment outside time. Read more about the art direction HERE.

Connect with me to discuss content strategy for your campaigns.

Working with the Prime Minister’s Office of Singapore, Engineer What’s Next was launched as a 2-year nationwide campaign to recruit engineers for public agencies.

I conceived, written and directed the short films shot over 3 weeks, featuring 14 agencies, and 17 locations – with repurposed ads playing across social, cinema, DOOH. Visuals from the films were adapted and ran on Print, OOH and Digital media.

Connect & DM me here to watch the rest of the campaign or discuss ideas for your next marketing campaign.

Happy Holidays was Resort World Genting’s inaugural festive film for the year-end holiday season. This was a milestone for one of the leading leisure and hospitality corporations in the world.

I conceived, wrote & co-directed the film which received 3M views in 14 days. The statistics outperformed festive films of competing Malaysian brands by 3X by impressions and VTR in the same year.

Connect & DM me here to discuss ideas for your marketing campaigns.

NTUC Enterprise wanted to capture the history of its NTUC social enterprises from the time of the NTUC Modernisation Seminar in 1969. Each social enterprise was set up to meet a specific and important need in our society.

I conceived, written and directed this video that was first played at NTUC Enterprise’s 3rd AGM, and later used as a SG50 marketing collateral.

Connect & DM me here to discuss ideas for your next project.

Emerson is a globally diversified technology and engineering leader. This project was commissioned to launch a new model from their iconic scroll compressors series.

I conceived, wrote and directed this product video which was produced in the midst of a global pandemic. Working with marketers, product managers and engineers based in Hong Kong, Philippines, South America, China and Dubai.

Connect & DM me here to discuss ideas for B2B marketing.

London Calling was conceptualised as a ‘teaser of the senses’ to celebrate the upcoming launch of Pan Pacific London.

Working under a tight timeline and a tighter budget, I conceived, wrote and produced this video using stock and client assets. The visuals and audio were treated abstractly and exaggeratedly to anticipate upcoming guest experiences.

Connect & DM me here to discuss ideas for your marketing campaign.

Future Cities was produced as part of a global campaign to promote the Julius Baer Special Report. Read more about the Special Report here.

I conceptualised, wrote and directed the infographic that was played at APAC conferences in Singapore and Hong Kong, and China.

Connect & DM me here to explore content that benefit from animation treatments.

Samwoh rejected typical corporate storytelling conventions. Instead, the leading construction engineering group wanted to connect its heritage and brand story to a larger purpose than themselves.

The result was This Is Home. I conceptualised, wrote and directed this brand film – to honour the nation-building efforts of Singaporeans and the contributions Samwoh offered alongside.

Connect & DM me here to discuss translating your brand architecture into a brand film.

Be Yourself kickstarted a brand refresh for GOLDLION – a heritage retail brand that wanted to capture a younger customer demographic.

Ads were crafted to introduce a new product line, in conjunction with the launch of its flagship store in Singapore.

I wrote and directed two commercials that ran across Social, DOOH and In-Store media – exceeding VTR averages on Social and registering a 250% increase on brand impressions during the campaign. Click here to watch the 2nd ad.

Connect & DM me here to discuss ideas for your brand campaign.

Changi Airport Group (CAG) has established Changi Airport as the world's most awarded airport for over 3 decades. Facing the increased risk of bomb threats, this video was urgently commissioned by CAG as a training and awareness kit to engage over 1,800 staff across the organisation.

I conceptualised, wrote and directed the video, filming in the airport with wreckage and debris props at the wee hours of the night. The result was an assortment of Live-Action footage, Computer-Generated Imagery and Visual Effects, that blew the client away and initiated successive invitations to bid for future projects.

Sometimes, Corporate can still mean fun. Connect & DM me here to discuss ideas for your next project.