The National Library Board commissioned a multi-year campaign to promote the National Library and National Archives of Singapore.

I conceived, wrote and directed the short film Odyssey as the anchor campaign asset that was adapted for commercial and social media cut downs for TV, digital and OOH media. Watch the short film HERE.

It portrayed librarians, researchers and archivists as key custodians and resource providers who operated in an abstract and surreal environment outside time. Read more about the art direction HERE.

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Changi Airport Group (CAG) has established Changi Airport as the world's most awarded airport for over 3 decades. Facing the increased risk of bomb threats, this video was urgently commissioned by CAG as a training and awareness kit to engage over 1,800 staff across the organisation.

I conceptualised, wrote and directed the video, filming in the airport with wreckage and debris props at the wee hours of the night. The result was an assortment of Live-Action footage, Computer-Generated Imagery and Visual Effects, that blew the client away and initiated successive invitations to bid for future projects.

Sometimes, Corporate can still mean fun. Connect & DM me here to discuss ideas for your next project.

Imagination won the brand film commission to mark Carrier Transicold’s 50 years of transport refrigeration innovation. My concept tapped on the shared experience – the inner child – of audiences worldwide to present the company's B2B story.

The COVID-19 pandemic heavily disrupted production just as I completed writing duties. As a result, I directed the shoot in multiple locations across months.

The film was well received and re-purposed for further conference launches across APAC. Connect & DM me here to discuss ideas for your brand film.

Emerson is a globally diversified technology and engineering leader. This project was commissioned to launch a new model from their iconic scroll compressors series.

I conceived, wrote and directed this product video which was produced in the midst of a global pandemic. Working with marketers, product managers and engineers based in Hong Kong, Philippines, South America, China and Dubai.

Connect & DM me here to discuss ideas for B2B marketing.