<SEE THE CAMPAIGN HERE>

LUCA was launched on Disney+ during the school holidays when mainstream travelling was restricted. A travel-themed campaign was conceptualised to promote the film's premiere, as well as a library of Disney and Pixar titles.

I directed the 30s promo screened islandwide on social and DOOH; supervised the design of OOH and marketing collaterals; and (click here to see bonus) social content to support Disney+ in their cross-platform and IP promotion.

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