Creativity

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  • SAMWOH | Our Tomorrows | Brand Film (Mandarin)
    • 4/7/23

    SAMWOH | Our Tomorrows | Brand Film (Mandarin)

    English version HERE.

    With the launch of its new building, Samwoh wanted to tell a new story about the company’s vision for the future. The challenge was in bringing to life futuristic elements in its operations, as well as physical structures that weren’t completed yet at the time of filming.

    I was commissioned to conceptualise, write and direct this brand film that was played to government officials and foreign delegates.

  • Samwoh | This Is Home | Brand Film
    • 11/17/21

    Samwoh | This Is Home | Brand Film

    Samwoh rejected typical corporate storytelling conventions. Instead, the leading construction engineering group wanted to connect its heritage and brand story to a larger purpose than themselves.

    The result was This Is Home. I conceptualised, wrote and directed this brand film – to honour the nation-building efforts of Singaporeans and the contributions Samwoh offered alongside.

    Connect & DM me here to discuss translating your brand architecture into a brand film.

  • CAG Airport Emergency Service | Bomb Evacuation | Safety Video
    • 11/17/21

    CAG Airport Emergency Service | Bomb Evacuation | Safety Video

    Changi Airport Group (CAG) has established Changi Airport as the world's most awarded airport for over 3 decades. Facing the increased risk of bomb threats, this video was urgently commissioned by CAG as a training and awareness kit to engage over 1,800 staff across the organisation.

    I conceptualised, wrote and directed the video, filming in the airport with wreckage and debris props at the wee hours of the night. The result was an assortment of Live-Action footage, Computer-Generated Imagery and Visual Effects, that blew the client away and initiated successive invitations to bid for future projects.

    Sometimes, Corporate can still mean fun. Connect & DM me here to discuss ideas for your next project.

  • Carrier Transicold | Imagination | Brand Film
    • 10/19/21

    Carrier Transicold | Imagination | Brand Film

    Imagination won the brand film commission to mark Carrier Transicold’s 50 years of transport refrigeration innovation. My concept tapped on the shared experience – the inner child – of audiences worldwide to present the company's B2B story.

    The COVID-19 pandemic heavily disrupted production just as I completed writing duties. As a result, I directed the shoot in multiple locations across months.

    The film was well received and re-purposed for further conference launches across APAC. Connect & DM me here to discuss ideas for your brand film.

  • NTUC Enterprise | NTUC Social Enterprises | SG50 Film
    • 11/17/21

    NTUC Enterprise | NTUC Social Enterprises | SG50 Film

    NTUC Enterprise wanted to capture the history of its NTUC social enterprises from the time of the NTUC Modernisation Seminar in 1969. Each social enterprise was set up to meet a specific and important need in our society.

    I conceived, written and directed this video that was first played at NTUC Enterprise’s 3rd AGM, and later used as a SG50 marketing collateral.

    Connect & DM me here to discuss ideas for your next project.