Lazada | 8.8 Mega Sale | Commercial
With the celebration of Singapore’s National Day in mind , Lazada featured Singaporean photographer-influencer Yik Keat on its 8.8 Mega Sale campaign.
I worked with my team to direct this commercial with social media cut downs, while a photography unit worked with the talent for a shoot taking place on-location. Together, we delivered a campaign that ran across mass media from TV, digital and OOH.
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