My SG Village (Dear Daughter) was commissioned by Ministry of Health Singapore to celebrate the Year of Celebrating SG Families.

The film emphasised the ‘kampung’ spirit – depicting Singaporeans, the community and state, coming together to support mothers and young children from the 1980s to present day.

I directed this commercial and adapted a 90-second storyboard for 60-seconds media. The campaign spanned across 3 months, playing islandwide across cinemas, TV and digital.