Sports Toto, a major Malaysian gaming operator, wanted to connect with younger (legal) audiences for its peak business season – the Lunar New Year. The brief was summed up in 3 words: we want funny.

I conceptualised, pitched, and wrote Lucky anchoring on the premise of a gamer’s most craved emotional condition – the pursuit of happiness derived from feeling lucky.

The production was handed off and remotely executed from Singapore while I sought my happiness and got married!

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