Moments of More was a campaign to promote Singapore as a destination for leisure and business travellers.
It invited the international and local market to reimagine their ideas of Singapore and Grand Hyatt Singapore.
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Led the multichannel digital campaign, driving the creative strategy and overseeing the production of all promotional assets, including website design, films, key visuals, and copywriting. The campaign generated over 59M impressions and increased website traffic by 115% within 3 months.
An overview of the Website UX.
A Campaign Video conceptualised as a fake movie trailer.
